The situation
Newcalgon's operations were fragmented across two countries with no centralized data infrastructure. Regional managers in Mexico and Chile operated independently with different tools, different reporting formats, and no shared visibility. Growth was stalling because leadership couldn't see the full picture: cross-border decisions were based on outdated spreadsheets and monthly reports.
What we built
We unified their fragmented regional operations under a single data infrastructure, connecting Odoo, HubSpot, email, the website and a chatbot agent for real-time cross-border business intelligence. We onboarded 6 department managers onto AI-powered workflows that automated reporting, standardized data collection, and enabled instant visibility into operations across both countries.
- Unified operations across Mexico and Chile
- Connected Odoo, HubSpot, email, website and chatbot agent into one data layer
- Onboarded 6 managers onto AI-powered workflows
- Built cross-border business intelligence dashboard
- Automated regional reporting and data collection
- Enabled real-time decision-making across countries
Built on Odoo, HubSpot, Email automation, Website, Chatbot agent, Unified reporting.
What changed
Newcalgon set a 40% growth target with confidence for the first time, backed by real data instead of projections. All 6 department managers are now operating on unified AI workflows, and the cross-border intelligence layer has eliminated the information gaps that were slowing expansion. Decision-making went from monthly review cycles to real-time.
